AI-Powered Digital Content & Social Media Marketing Specialist

About this job

Job Description: AI-Powered Digital Content & Social Media Marketing Specialist

• Department: Marketing
• Designation: AI-Powered Digital Content & Social Media Marketing Specialist
• Experience: 2–4 years preferred
• Employment Type: Full-time

1. Job Summary

We are looking for a creative, hands-on, AI-enabled Digital Content & Social Media Marketing Specialist to strengthen brand visibility, audience engagement, and digital marketing performance across social media platforms.

The candidate will be responsible for end-to-end content production, including video shooting, video editing, graphic design, creative content development, social media scheduling, organic promotion, paid campaign coordination, and performance reporting.

The role requires someone who can transform business updates, product information, industry insights, expert inputs, and internal marketing materials into engaging digital content using a combination of creative skills, AI tools, and data-driven marketing practices.

The candidate must be comfortable coordinating with internal teams, subject-matter experts, and management to collect information, obtain approvals, maintain consistent brand messaging, and deliver content that supports business and marketing objectives.

A. Video Shooting & Production — Primary Responsibility

• Plan, shoot, and produce short-form and long-form videos for social media, websites, campaigns, and business promotions.
• Independently handle video shooting using smartphones, cameras, microphones, lighting equipment, and other available production tools.
• Record interviews, expert discussions, product demonstrations, company updates, educational videos, behind-the-scenes content, and promotional videos.
• Plan video concepts, scripts, storyboards, shot lists, and production schedules.
• Edit videos with appropriate cuts, subtitles, captions, transitions, graphics, voiceovers, music, and brand elements.
• Create platform-specific video formats, including vertical short-form videos, reels, shorts, and landscape videos.
• Use AI-assisted video tools for captioning, transcription, background cleanup, audio enhancement, translation, resizing, and editing efficiency.
• Ensure videos are technically sound, visually appealing, factually accurate, and consistent with the approved brand identity.
• Maintain an organised library of raw footage, edited videos, source files, and approved final assets.

B. Graphic Design & Creative Content Production

• Design social media posts, carousels, infographics, promotional creatives, banners, thumbnails, event creatives, and campaign materials.
• Convert internal documents, product information, research findings, testimonials, case studies, and expert insights into visually engaging marketing assets.
• Create graphics that simplify technical, scientific, and business information for relevant audiences.
• Use design tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, or equivalent applications.
• Use AI-assisted design tools to generate creative concepts, visual variations, layouts, and supporting assets.
• Verify all AI-generated visuals and text for accuracy, licensing considerations, brand suitability, and misleading representations.
• Maintain consistent typography, colour palettes, logos, visual styles, and messaging across channels.
• Prepare multiple creative formats and dimensions for different platforms.

C. AI-Powered Content Creation

• Use AI tools such as ChatGPT, Claude, and suitable image, audio, and video tools to support ideation, scripting, editing, repurposing, and campaign development.
• Develop video scripts, hooks, headlines, captions, calls to action, hashtags, and content variations.
• Repurpose a single approved source into multiple assets, such as a video, carousel, infographic, LinkedIn post, newsletter visual, and short-form clip.
• Create AI-assisted content workflows and reusable prompts to…