Business Development Representative — US Market

About this job

THE ROLE

You'll be CFOLogic's first dedicated business development hire — responsible for building and managing top-of-funnel pipeline across our three service lines for the US market.

This is an outbound-first role, but it's relationship-led, not transactional. You'll be prospecting into founder-CEOs of small businesses, mid-market CFOs, and fractional CFO and CAS firms — starting real conversations, not just booking meetings.

You'll work directly with the founder and be a core part of the GTM function as it scales.

WHAT YOU'LL DO

• Run outbound prospecting across LinkedIn, email, and phone into CFOLogic's ICP segments across all three service lines.
• Research and build targeted prospect lists by vertical, geography, and persona.
• Execute multi-touch outreach sequences using AI-assisted tools — personalizing at scale without sounding like it.
• Qualify inbound and outbound leads and move them to a discovery conversation.
• Support demand gen campaigns — webinars, thought leadership content, podcast episodes — with coordinated follow-up outreach.
• Maintain clean pipeline data in CRM and track activity, conversion rates, and feedback.
• Bring market intelligence from prospect conversations back into GTM strategy and positioning.

What we're looking for

• 3-5 years of inside sales or business development experience selling professional services into the US market — finance, accounting, consulting, or tech-enabled services preferred.
• Proven track record of outbound prospecting and pipeline generation.
• Fluent, professional English — written and spoken; comfortable on video calls with US-based founders and senior executives.
• Hands-on with AI sales and productivity tools — you use them to work smarter, not as a crutch.
• Familiar with CRM platforms and prospecting tools such as Apollo, Clay, or LinkedIn Sales Navigator.
• Experience supporting or producing content across podcasts, webinars, thought papers, and blogs – or a clear track record working alongside teams that do.
• Self-directed and comfortable with ambiguity — this is a build role, not a playbook-execution role.

NICE TO HAVE

• Exposure to finance, accounting, or CFO-level conversations.
• Experience selling to founder-CEOs or CFOs at SMBs or mid-market companies.
• Interest in financial services, business advisory, or the outsourced finance space.
• Valid US Business Visa

What you'll get

• Ground-floor opportunity at a fast-growing finance firm with a clear 10x growth mandate.
• Direct access to the founder — you'll learn how a finance services business is built and sold.
• Competitive base salary with performance-linked variable pay.
• Office-based role at our Baner, Pune office with travel as needed for events and client visits.
• A role that scales with the company — not a seat, a career track.

Work Location: In person