Content SEO, AEO, GEO & Off-Page SEO Specialist

About this job

Job Overview

We are looking for a result-oriented and data-driven Content SEO, AEO, GEO & Off-Page SEO Specialist to strengthen our brand's organic search presence across traditional search engines, answer engines, and AI-powered search platforms.

The candidate will be responsible for planning and executing comprehensive SEO strategies, optimizing website content, improving search visibility, building high-quality backlinks, and increasing brand presence across AI platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.

The ideal candidate should have strong expertise in traditional SEO, content optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), link building, and organic growth strategies.

Key Responsibilities

• Content SEO (Search Engine Optimization)

• Develop and execute comprehensive SEO-driven content strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Identify primary, secondary, long-tail, and semantic keywords.
• Create SEO-friendly content briefs for blogs, landing pages, website pages, and articles.
• Optimize website content using relevant keywords and search intent.
• Implement on-page SEO practices, including title tags, meta descriptions, header tags, internal linking, image optimization, and URL optimization.
• Optimize existing content to improve keyword rankings and organic traffic.
• Develop topical authority through content clusters and pillar pages.
• Collaborate with content writers to ensure SEO-friendly, engaging, and informative content.
• Identify content gaps and opportunities to improve organic visibility.

• AEO (Answer Engine Optimization)

• Develop strategies to improve website visibility across answer engines.
• Optimize content for Google AI Overviews, Featured Snippets, People Also Ask, and conversational search.
• Create FAQ sections, question-based content, and direct-answer formats.
• Structure content to provide clear, accurate, and concise answers to user queries.
• Optimize content for voice search and natural-language queries.
• Implement relevant schema markup and structured data.
• Improve the chances of content being referenced by answer engines and AI-powered search platforms.

• GEO (Generative Engine Optimization)

• Develop and execute GEO strategies to improve brand visibility in AI-generated search responses.
• Optimize content for platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Create authoritative, factually accurate, well-structured, and citation-worthy content.
• Strengthen brand authority through topical coverage, entity optimization, and semantic SEO.
• Improve brand mentions, references, and citations across AI-powered search experiences.
• Identify opportunities to get the brand featured in relevant AI-generated answers.
• Monitor brand visibility and citations across generative search platforms.
• Develop strategies to improve brand discoverability in AI-driven search environments.

• Off-Page SEO & Backlink Profile Management

• Develop and execute effective off-page SEO and link-building strategies.
• Build and maintain a strong, relevant, and high-quality backlink profile.
• Identify high-authority and industry-relevant websites for backlink acquisition.
• Execute ethical white-hat link-building activities, including guest posting, digital PR, niche edits, resource link building, and broken link building.
• Conduct competitor backlink analysis and identify backlink gap opportunities.
• Monitor referring domains, backlink quality, anchor text distribution, link relevance, and link growth.
• Analyze toxic, spammy, and irrelevant backlinks and recommend corrective actions wherever necessary.
• Develop strategies to earn natural backlinks through valuable content, research, industry insights, and digital PR.
• Manage link-building outreach campaigns and establish relationships with publishers, bloggers, and relevant website owners.
• Track acquired and lost backlinks and monitor…