Digital Marketing Executive

About this job

Role & responsibilities

• Develop and implement comprehensive marketing strategies, including setting objectives and budgets, enhance brand awareness, drive web traffic, and acquire leads/customers.
• Create and manage digital and offline marketing campaigns, including social media, email newsletters, and advertising
• Produce creative content such as brochures, website copy, videos, and blog posts
• Conduct market research to identify trends, analyze customer behavior
• Collaborate with internal teams and external partners like vendors, agencies, and media outlets
• Prepare and present reports on marketing activities and performance to management.
• Strong communication and interpersonal skills
• Full Social Media Management
• Create Ads to run on Meta, Google, Instagram, Facebook
• Provide creative ideas for content marketing and take accountability of company website
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Basic knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Strong hands-on knowledge of SEO, SMM, and PPC marketing.
• Familiarity with marketing tools like Canva, SEMrush, Meta Ads Manager, and Mailchimp.
• Immediate joiner will get first preference.