Digital Marketing Executive - Performance Market

About this job

IJob Description (JD) Digital Marketing Executive (Performance Marketing)

• Position: Digital Marketing Executive Performance Marketing
• Department: E-Commerce & Digital Marketing
• Location: Vadodara, Gujarat
• Company: Vasu Healthcare Pvt. Ltd.

Performance Marketing & Paid Campaign Management

• Plan, execute, and optimize paid advertising campaigns on:

+ Google Ads (Search, Display, Shopping & YouTube) + Meta Ads (Facebook & Instagram) + Other relevant advertising networks and marketplaces.

• Manage daily campaign performance, sales tracking, bid optimization, audience targeting, and budget allocation.
• Monitor key performance metrics including CTR, CPC, CPA, Conversion Rate, Revenue Growth, and ROAS.
• Conduct regular A/B testing of creatives, copies, audiences, and landing pages to improve campaign performance.

Campaign Planning & Execution

• Review daily, weekly, and monthly sales achievement against set targets.
• Plan and execute monthly promotional campaigns across digital channels.
• Ensure monthly media spending remains within approved budgets.
• Prepare WhatsApp and Email Marketing campaigns for customer retention and retargeting activities.

Search & Market Analysis

• Perform keyword research and strategy development for Google Ads campaigns.
• Conduct regular market research and competitor analysis to identify latest trends, offers, promotions, and advertising strategies.
• Recommend innovative marketing approaches to enhance customer acquisition and sales performance.

Creative & Content Coordination

• Coordinate with internal design and content teams for development of marketing creatives.
• Provide design references and campaign briefs aligned with Meta and Google advertising guidelines.
• Test multiple ad creatives and optimize based on campaign performance.
• Support script development and content ideation for promotional videos and advertisements.

Website & Conversion Optimization

• Analyze customer journey and user behaviour on website from landing page to final purchase.
• Identify bottlenecks and recommend improvements to enhance user experience and conversion rates.
• Monitor Google Analytics and campaign attribution reports for performance insights.

Product Listing & Platform Compliance

• Manage and monitor product listings across Meta, Google Merchant Center, and related platforms.
• Resolve product feed, catalog, and listing-related issues while ensuring compliance with platform policies and guidelines.
• Maintain product listing hygiene and accuracy across all digital channels.

Operations & Coordination

• Coordinate with Mumbai warehouse and internal teams regarding inventory availability and online order fulfillment.
• Resolve operational issues impacting online sales performance.
• Coordinate with Finance & Accounts team for timely processing and settlement of invoices related to digital marketing tools and platforms.

Reporting & Documentation

• Prepare and maintain daily, weekly, and monthly sales and campaign performance reports.
• Present key insights, campaign outcomes, and recommendations to management.
• Maintain documentation of all promotional activities, budgets, and performance metrics.

Key Performance Indicators (KPIs)

• Growth in sales and revenue generated through vasustore.com
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Revenue generated against marketing spend
• Effectiveness of Google & Meta advertising campaigns
• Timely execution of promotional campaigns
• Accuracy of daily and monthly sales reports
• Product listing compliance and issue resolution turnaround time
• Quality and frequency of market and competitor analysis
• Improvement in website conversion rate and customer experience
• Effective coordination with warehouse and cross-functional teams

Educational Qualification

• Bachelor's Degree in Marketing, Commerce,…