Marketing Analyst

About this job

The Opportunity

Implements operational marketing communications goals, supporting brand messaging, content development processes, and audience engagement strategies. Contributes to implementing new marketing communication frameworks, campaign execution methodologies, content standards, or operational plans that will have a limited impact on the achievement of department results. Manages smaller marketing communications projects and/or processes, such as overseeing content analytics, supporting audience segmentation efforts, and refining cross-channel messaging distribution strategies. Problems and issues are typically recurring but varied, requiring the analysis of a variety of factors such as audience behavior insights, campaign performance metrics, and evolving digital communication trends. Communicates with parties within and outside of the marketing communications discipline and may have responsibilities for engaging with external stakeholders, including customers, vendors, and media partners. Supports collaboration across teams to ensure brand consistency, optimize messaging workflows, and refine promotional effectiveness based on data-driven evaluations.

The Marketing Data Analyst plays a key role in driving data-informed decision-making across our marketing efforts. Embedded within the Marketing Analytics & Reporting team, you will be responsible for delivering clear visibility into performance metrics through the development of scalable processes, systems, and dashboards.

Required capabilities/competencies

• Analyze complex and large-scale data sets to uncover trends, generate actionable insights, and support strategic decision-making.
• Design, develop, and maintain custom reports, dashboards, and performance metrics tailored to the evolving needs of internal stakeholders.
• Collaborate closely with analytics stakeholders to interpret requirements and build effective processes that meet business objectives.
• Proactively identify and articulate opportunities to improve data workflows and processes, enhancing overall efficiency and accuracy.
• Operate independently with minimal supervision, demonstrating a clear understanding of tasks and delivering precise, timely outcomes.
• Possess a foundational understanding of marketing principles to contextualize data within broader campaign and business strategies.

Job requirements

• Bachelor’s degree in quantitative fields such as Mathematics, Statistics, Computer Science, or Economics (preferred)
• Minimum 8 years of experience using Power BI to create business-ready reports and dashboards
• Advanced proficiency in GA4 explorations and Looker Studio dashboard development
• Familiarity with SQL and Snowflake (beneficial but not essential)
• Strong analytical skills with the ability to interpret and communicate complex data effectively
• Experience with marketing analytics tools and techniques, including Web analytics, social media analytics, marketing automation platforms and CRM systems
• Excellent organizational and problem-solving abilities
• Strong communication and presentation skills, with the ability to tailor messaging to technical and non-technical audiences
• Proven ability to work independently and collaboratively within cross-functional teams
• Experience working with remote and globally distributed colleagues
• Demonstrated critical thinking and a data-driven mindset
• Strong desire for continuous learning and professional development
• Basic understanding of marketing principles to contextualize data insights

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.

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