Marketing Analyst Intern

About this internship

• Company: EnergyScape Renewables
• Location: Kochi Infopark, Kerala
• Job Type: Internship
• Department: Marketing
• Experience: Freshers and candidates with relevant academic or project experience welcome

About EnergyScape Renewables

EnergyScape Renewables is your all-in-one solar ecosystem, providing comprehensive pre-installation services and technology solutions to solar installers and EPCs across the United States. Our services include solar permitting, engineering plan sets, PE stamping, utility applications, site surveys, and sales proposals.

We are looking for

A detail-oriented and analytical Marketing Analyst Intern to support our marketing team in analyzing campaign performance, researching market trends, tracking key performance indicators (KPIs), and identifying opportunities to improve marketing effectiveness.

Role Overview

• As a Marketing Analyst Intern, you will work closely with the marketing team to collect and analyze marketing data,
• Monitor digital campaign performance, conduct competitor research, and prepare reports that support data-driven
• Marketing decisions. This role offers hands-on experience in digital marketing analytics, market research, and B2B marketing within the US solar industry.

Key Responsibilities

• Marketing Analytics: Collect, organize, and analyze marketing data across digital channels to evaluate campaign performance and marketing effectiveness.
• Campaign Performance Tracking: Monitor KPIs such as website traffic, engagement, click-through rates, conversion rates, lead generation, and campaign ROI.
• Market Research: Research the US solar industry, target audiences, emerging trends, and potential market opportunities.
• Competitor Analysis: Analyze competitors’ marketing strategies, website content, social media presence, positioning, and promotional activities.
• SEO Analysis: Assist with keyword research, website performance tracking, organic traffic analysis, and identification of SEO improvement opportunities.
• Social Media Analytics: Track performance across LinkedIn, Instagram, Facebook, and X, identifying content trends and opportunities for improvement.
• Lead Generation Analysis: Monitor marketing-generated leads, lead sources, conversion trends, and campaign effectiveness.
• Reporting and Dashboards: Prepare weekly and monthly marketing performance reports using spreadsheets, dashboards, and presentation tools.
• Data Visualization: Translate marketing data into clear charts, reports, and actionable insights for the marketing team.
• Cross-Functional Collaboration: Work with content, design, and sales teams to support campaign planning, execution, and performance optimization.

Required Skills and Qualifications

• Currently pursuing or recently completed a degree in Marketing, Business Administration, Statistics, Economics, Data Analytics, or a related field.
• Strong analytical thinking and problem-solving skills.
• Good working knowledge of Microsoft Excel or Google Sheets.
• Basic understanding of digital marketing concepts, including SEO, social media marketing, website analytics, and lead generation.
• Ability to interpret data, identify patterns, and communicate findings clearly.
• Strong written and verbal communication skills.
• Excellent attention to detail and organizational skills.
• Willingness to learn new marketing tools, analytics platforms, and reporting techniques.

Preferred Qualifications

• Familiarity with Google Analytics 4 (GA4) and Google Search Console.
• Basic knowledge of Google Looker Studio or other data visualization tools.
• Exposure to CRM platforms and marketing automation tools.
• Understanding of LinkedIn Campaign Manager or Meta Ads Manager.
• Experience with keyword research and competitor analysis tools.
• Interest in B2B marketing, renewable energy, or the US solar industry.

What You Will Learn

• Practical experience in B2B marketing analytics and campaign measurement.

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