Seo Executive

About this job

About Keus

Keus is at the forefront of integrating elegant design with state-of-the-art technology in smart home automation and architectural lighting. Our mission is to transcend ordinary living, offering a luxurious smart home experience that is seamless and beyond compare. Our philosophy is centered around a design-first approach, where impeccable aesthetics meet unparalleled functionality. At Keus, a cadre of leading Industrial Designers, Electronics and Electrical Engineers, and Software Architects merge their expertise to redefine industry standards and craft bespoke smart home products and solutions that lead the way in innovation.

We pride ourselves on being the benchmark of sophistication and holistic smart home experiences in India, relentlessly innovating not only to meet but redefine global standards. Keus is on an ambitious path of expansion, with 2024 marking our entry into the thriving markets of Mumbai, Bangalore, Pune, and Delhi. Our strategy involves directly engaging with Architects, Interior Designers, and leveraging Digital Marketing to enhance our customer reach.

Discover more about our vision and offerings

• Visit our website: www.keus.in
• Watch us on YouTube: KeusSmartHome
• Follow us on Instagram: @keussmarthome

Position Overview

We are looking for a creative and detail-oriented SEO Content Writer to develop high-quality, search-optimized content that drives organic traffic, strengthens brand authority, and generates qualified leads. The ideal candidate will have a strong understanding of SEO best practices, content strategy, keyword research, and digital marketing, along with the ability to create engaging content aligned with KEUSs premium brand voice.

1. SEO Content Strategy & Research

• Research industry trends, customer intent, and target keywords to develop SEO-driven content strategies.
• Conduct keyword research using tools such as Google Keyword Planner, SEMrush, Ahrefs, or similar platforms.
• Stay updated with Google algorithm changes, SEO trends, and content marketing best practices.

2. Content Creation & Optimisation

• Write and optimise blogs, landing pages, product pages, category pages, and website copy.
• Develop compelling content around smart home automation, luxury lighting, interior design, and related technology topics.
• Create SEO-friendly meta titles, meta descriptions, headers, and image alt text.
• Update and optimise existing website content to improve search rankings and user engagement.
• Create long-form content, pillar pages, and topic clusters where required.

3. Performance Monitoring & Optimisation

• Monitor content performance using Google Analytics and Google Search Console.
• Track keyword rankings, organic traffic, engagement, and other relevant content performance metrics.
• Identify opportunities to improve existing content and recommend optimisation strategies.

4. Cross-functional Collaboration

• Collaborate with designers, digital marketers, and product teams to ensure content aligns with campaign and business objectives.
• Support content requirements for email campaigns, social media, case studies, and marketing collateral as required.
• Ensure all content maintains KEUSs premium tone of voice and adheres to brand guidelines.

Key measures of success

• Growth in organic website traffic.
• Improvement in keyword rankings and search visibility.
• Increase in qualified leads generated through organic content.
• Improvement in content engagement metrics such as CTR, time on page, and bounce rate.
• Consistent publishing of high-quality, SEO-optimized content.
• Growth in indexed pages and featured snippet visibility.

Key Competencies

• Strong SEO content…