SEO Specialist (WordPress)

About this job

SEO Specialist (WordPress)

• Job Location: Delhi NCR (Preferred) / Remote
• Salary: ₹5,000 – ₹6000 per month
• Job Type: Part-time

## About the Role

We are looking for a hands-on, result-oriented SEO Specialist with strong WordPress knowledge to independently manage and execute SEO activities for our online business.

The ideal candidate should be comfortable handling On-Page SEO, Technical SEO, Keyword Research, Content Optimization, Off-Page SEO, Local SEO, competitor analysis, and SEO reporting with minimal supervision.

### On-Page & Content SEO

• Optimize website pages, H1-H6, title tags, meta descriptions, URLs, image alt tags, and content.
• Conduct keyword research and create keyword mapping for existing and new pages.
• Improve internal linking, content structure, readability, and search intent alignment.
• Upload, edit, format, and optimize content directly in WordPress.
• Implement basic schema/structured data where required.

### Technical SEO

• Conduct regular SEO audits and identify technical issues.
• Monitor and resolve broken links, crawl/indexing issues, duplicate content, redirects, canonical tags, XML sitemap and robots.txt issues.
• Monitor basic site speed, mobile usability and Core Web Vitals.
• Identify and fix common WordPress SEO issues.

### Off-Page SEO

• Develop and execute safe, white-hat link-building strategies.
• Perform competitor backlink and link-gap analysis.
• Manage relevant guest-post outreach, business citations and other quality link opportunities.
• No spam, PBNs, automated backlinks or black-hat SEO practices.

### Competitor & Local SEO

• Track competitor keywords, content and backlink opportunities.
• Optimize and maintain Google Business Profile for local visibility.
• Identify new keyword and organic growth opportunities.

### Analytics & Reporting

• Monitor Google Search Console and Google Analytics 4.
• Track organic traffic, clicks, impressions, CTR, keyword rankings, indexed pages and conversions.
• Provide weekly SEO performance updates with completed tasks, issues and next actions.

## Required Skills

• Strong practical knowledge of SEO fundamentals and search intent.
• Hands-on experience with WordPress.
• Experience with Yoast SEO or Rank Math.
• Working knowledge of Google Search Console, GA4 and Google Business Profile.
• Familiarity with Ahrefs, SEMrush, Ubersuggest, Screaming Frog, Google Keyword Planner and PageSpeed Insights.
• Basic understanding of HTML/CSS is preferred.
• Good written and verbal communication.
• Ability to work independently, prioritize tasks and take ownership.

## Experience & Qualifications

• 1–3 years of practical SEO experience preferred.
• Freshers with strong internship, live project or practical SEO experience may also apply.
• Digital marketing/SEO certification is an advantage.
• Delhi NCR candidates preferred; remote candidates may apply.

Success in this role will be measured through

• Growth in organic clicks, impressions and qualified traffic
• Improvement in target keyword rankings
• Better technical SEO health
• Growth in relevant, quality backlinks
• Improvement in organic leads/conversions
• Consistent execution of the SEO roadmap

Pay: ₹5,000.00 - ₹6,000.00 per month

Benefits

• Flexible schedule
• Work from home

Work Location: Remote