Business Development Associate

About this job

Business Development Associate (BDA)

• Department: Sales & Business Development
• Employment Type: Full-Time
• Job Location: Sadar, Nagpur
• Experience: [0–2 Years / Freshers can also apply]

About the Role

We are looking for a dynamic and target-oriented Business Development Associate (BDA) to join our team. The candidate will be responsible for driving business growth through B2B and B2C sales, lead generation, field activities, student/parent counselling, and admissions.

Our company is a product-based education organization providing coaching and learning solutions for competitive examinations such as NEET, JEE, MHT-CET, and NDA.

The ideal candidate should be comfortable with field work, meeting students/parents and institutional partners, generating leads, counselling prospects, and converting leads into admissions.

Key Responsibilities

• Generate new leads through field visits, referrals, events, educational institutions, campaigns, and other channels.
• Handle both B2C and B2B business development activities.
• Connect with students and parents to understand their educational requirements and recommend suitable courses/products.
• Conduct student and parent counselling regarding courses, preparation strategies, programs, fees, and enrollment.
• Visit schools, colleges, coaching institutes, and other relevant institutions for B2B partnerships and business opportunities.
• Build and maintain strong relationships with students, parents, schools, colleges, and institutional partners.
• Follow up with leads through calls, WhatsApp, meetings, and field visits.
• Conduct product/course presentations and demonstrations when required.
• Convert qualified leads into course enrollments/admissions.
• Maintain accurate records of leads, follow-ups, meetings, conversions, and sales activities in the CRM/system.
• Participate in career fairs, seminars, school visits, education events, promotional activities, and admission campaigns.
• Achieve assigned lead generation, sales, revenue, and admission targets.
• Track market trends, competitor activities, and customer feedback and share insights with the management.
• Coordinate with the marketing, counselling, academic, and operations teams to ensure a smooth student onboarding experience.

Required Skills

• Good communication and interpersonal skills.
• Strong sales and negotiation skills.
• Ability to confidently interact with students, parents, school representatives, and other stakeholders.
• Comfortable with field sales and regular travel within the assigned territory.
• Ability to generate leads independently and work on both B2B and B2C opportunities.
• Strong follow-up and relationship-management skills.
• Target-oriented and self-motivated approach.
• Basic knowledge of MS Office, Google Workspace, CRM tools, and WhatsApp.
• Good problem-solving and convincing abilities.
• Ability to work independently as well as part of a team.

Qualification

• Graduate in any discipline.
• Candidates with a background in Sales, Business Development, Education/EdTech, Counselling, Marketing, or Customer Relationship Management will be preferred.
• Freshers with strong communication and sales skills can also apply.
• Pay: ₹11,000.00 - ₹41,000.00 per month
• Work Location: In person