Creative Designer

About this job

Job Title: Creative Designer

Job Summary: As our Creative Designer, you'll be the visual storyteller for our marketing efforts. Your role includes designing static graphics, crafting short-form video (reels), animations, and motion elements, all while ensuring brand consistency and strong visual impact across campaigns.

Job Location: Chennai

Key Responsibilities

• Graphic & Visual Design Create high-impact designslogos, brochures, banners, carousels, infographics, UI visualsfor digital and print. Design assets using Adobe Creative Suite and ensure that visual communication aligns with brand standards.
• Motion & Short-Form Video Produce short animated segments—motion graphics, typography animations, video cuts—for marketing storytelling. Apply animation principles and engage viewers through dynamic content.
• Typography & Layout Mastery Select and apply typography that reflects brand personality and enhances readability. Apply design principles—hierarchy, balance, spacing, alignment—to create visually compelling layouts.
• Conceptualization & Storyboarding concepts and storyboards that effectively address campaign objectives. Iterate visual ideas in collaboration with cross-functional teams.
• Brand Compliance & Quality Assurance Enforce visual consistency across all brand assets—typography, colour palette, layout. Prepare production-ready files for both digital and print mediums
• Asset & Workflow Management Maintain organized file systems, version control, and project documentation. Manage multiple timelines and deliverables effectively.
• Trend Awareness & Innovation Stay updated on current design and motion trends, typography innovations, and emerging tools. Proactively suggest ways to update brand assets and campaign designs to remain fresh and contemporary.
• Performance Insights & Iteration Use engagement metrics to optimize visual content—improving downloads, views, or shares Required Qualifications & Skills
• Education & Experience: o Degree or diploma in Graphic Design, Visual Communication, Multimedia, or related field. o 3-4 years of relevant experience as creative designer. • Advanced skills in Adobe Creative Suite: o Photoshop – image editing, compositing o Illustrator – vector design, typography o InDesign – document layout o After Effects – motion graphics, animation o Premiere Pro – video editing o Experience with Creative Cloud Libraries or Adobe XD is a plus • Design & Creative Aptitude: o Excellent visual design sense: typography, colour theory, layout, visual hierarchy. o Ability to translate ideas into engaging static and motion content. • Problem-Solving & Adaptability: o Creative mindset to tackle challenges and adapt as project scopes evolve. • Communication & Collaboration: o Strong verbal and written skills to communicate design rationale and build consensus. o Experience presenting to internal teams and iterating based on feedback. • Time & Project Management: o Proven ability to handle multiple projects concurrently and deliver on schedule. Preferred skills
• Familiarity with UI/UX design tools (e.g., Figma).
• Motion or 3D animation skills.
• Ability to translate engagement data into creative enhancements.