Operations Executive-( Category Operations Executive (Offers & GTM))

About this job

Role Overview

This role owns the execution layer of one of Flipkarts fastest-growing categories. You will work across offers, marketing, distribution and team operations, building scalable systems that directly drive GMV growth, customer retention and operational excellence.

1. Offer Execution

• Own the end-to-end offer lifecycle: discount structuring, pricing accuracy, mapping and configuration.
• Drive offer readiness timelines in sync with category, pricing and product teams.
• Build a scalable offer-tracking framework to reduce ad hoc checks.
• Identify recurring setup errors and partner with product/tech to automate validations.
• Track offer performance: visits, conversions, redemption %, ROI and GMV impact.

2. Marketing & GTM Execution

• Own campaign execution for new launches, from brief to go-live.
• Drive monthly GTM targets by ensuring distribution readiness, visibility inputs and campaign assets.
• Track campaign effectiveness via Power BI dashboards and Excel; convert funnel metrics into actionable recommendations for leadership.
• Monitor campaign KPIs: CTR, conversion %, CAC vs LTV, ROI, GMV contribution and retention uplift.

3. Data Tracking & Analytics

• Own the single source of truth for launch and campaign metrics: funnel health, offer performance and distribution coverage.
• Automate periodic reporting (Excel/Power BI) to enable self-serve dashboards.
• Conduct deep dives on funnel drop-offs and campaign gaps, and proactively surface insights.
• Maintain conversion funnel dashboards (visits, purchase, repeat).
• Track retention metrics: repeat purchase %, cohort stickiness and GMV retention.

4. Support & Escalations

• Resolve partner and internal escalations with root-cause fixes.
• Document recurring issues and drive process/product fixes to reduce escalation volume.

5. Team Operations

• Coordinate across business, pricing, marketing and product teams for smooth execution.
• Act as the operational backbone for launches, aligning timelines, dependencies and deliverables.
• Drive structured workflows and SOPs to reduce manual bottlenecks.
• Support leadership in end-to-end operations tracking of team performance: GMV growth, retention uplift and campaign ROI.

Requirements

• 1–3 years in business operations, e-commerce, FMCG or GTM/launch roles.
• Strong hands-on Excel skills (pivot tables, VLOOKUP, dashboards) and Power BI.
• Demonstrated experience in offer execution, campaign operations or GTM coordination.
• Structured thinker who identifies manual bottlenecks and drives scalable fixes.
• Strong cross-functional stakeholder management.
• Fluency in Hindi (mandatory).

Good to Have

• Experience in food/FMCG or marketplace ecosystems.
• Exposure to promotional offer planning and partner management.
• Comfort with process documentation and SOP building.

Why This Role?

• Own the execution layer of one of Flipkart’s fastest-growing categories.
• Work across offers, marketing, distribution and team operations.
• Build systems that scale, not just processes that run.
• Directly influence GMV growth, customer retention and overall operational excellence.