Content Writer

About this job

Key Responsibilities

• Create engaging, informative, and well-researched content for company websites, blogs, articles, landing pages, and other digital platforms.
• Write SEO-friendly blogs, website content, and marketing materials that align with the company's brand voice and target audience.
• Research industry-related topics, identify relevant content ideas, and develop engaging articles and blog posts.
• Plan, draft, edit, and proofread content to ensure clarity, originality, accuracy, and consistency.
• Develop and maintain content calendars to ensure regular and timely content publishing.
• Perform basic keyword research and incorporate relevant keywords naturally into blogs and website content.
• Optimize existing content with appropriate headings, meta descriptions, internal links, and other basic on-page SEO practices.
• Manage, upload, and update website content using WordPress or other CMS platforms.
• Monitor content performance and website engagement using Google Analytics and Google Search Console.
• Collaborate with internal teams to understand business requirements and develop relevant content for marketing initiatives.
• Maintain content plans, publishing schedules, and performance trackers using Google Docs and Google Sheets.

Requirements

• 0 to 1 years of experience in content writing, blog writing, or digital content development.
• Strong written communication, storytelling, editing, and proofreading skills.
• Ability to research topics and convert information into clear, engaging, and reader-friendly content.
• Basic understanding of SEO principles, keyword research, and content optimization.
• Familiarity with WordPress or other CMS platforms is preferred.
• Basic knowledge of Google Analytics, Google Search Console, and keyword research tools is an added advantage.
• Good working knowledge of Google Docs and Google Sheets.
• Creativity, attention to detail, and willingness to learn and explore different content formats.