Creative Content Writer

About this job

• We are hiring for Communications team!
• Job Title: Creative Content Writer
• Location: 9th Block, Jayanagar, Bengaluru
• Reports To: Executive - Head Communications
• Job Type: Full time (on-site) Years of Experience: 1 to 6 years
• Website: http://www.jgi.ac.in/

About Company

JAIN Group is a leading education provider and entrepreneurial hub, managing top institutions like Jain (Deemed-to-be University), JAIN College, and various initiatives in the fields of education, research, and innovation

Job Summary

We are seeking a strategic and imaginative content professional with expertise in storytelling, branding and campaign strategy. This role goes beyond content writing it requires a brand custodian who can craft narratives, build emotional connections and create meaningful experiences across multiple platforms

Brand Storytelling & Strategy

• Shape and articulate the brands voice, identity, and positioning through impactful narratives.
• Develop content strategies that reinforce brand values and enhance visibility across platforms.
• Translate organisational objectives into engaging communication campaigns that build long-term resonance.

Creative Development

• Conceptualise and craft high-quality written, visual, and multimedia content for diverse platforms.
• Collaborate with design and marketing teams to deliver cohesive, brand-aligned creative assets.
• Generate fresh, innovative ideas for campaigns, promotional material, and engagement initiatives.

Campaign & Content Execution

• Develop and implement content marketing strategies that support brand campaigns and organisational objectives.
• Align content plans with broader campaign goals to ensure consistency, impact, and resonance.
• Create audience-specific content tailored for digital, print, and experiential channels, ensuring it complements brand-led initiatives.
• Support campaign effectiveness through content that drives awareness, engagement, and long-term brand affinity

Analytics & Optimisation

• Monitor content performance through KPIs such as engagement, reach, conversions, and SEO.
• Use insights to refine strategies, ensuring measurable impact and continuous improvement.

Collaboration & Influence

• Work closely with senior leadership, academics, and marketing teams to align brand communication.
• Liaise with external agencies, freelancers, and creative partners where required.
• Act as a brand ambassador in maintaining tone, style, and storytelling standards across outputs.

Required Skills & Qualifications

• Minimum 1 years proven experience in brand-oriented content creation, marketing, or communications.
• Strong expertise in strategic storytelling, branding, and campaign conceptualisation.
• Excellent writing, editing, and creative ideation skills, with the ability to adapt tone for varied audiences.
• Sound understanding of SEO, social media strategy, and content distribution channels.
• Bachelors degree in Marketing, Communications, Journalism, or a related field

Preferred Skills

• Experience in managing brand campaigns or content strategies for established organisations.
• Knowledge of content management systems (CMS), analytics tools, and creative software.
• Exposure to working with cross-functional teams in education, corporate, or service sectors.
• Ability to create multi-format content (blogs, campaigns, scripts, thought-leadership, video briefs).

Key Competencies

• Creative Visionary Able to transform concepts into compelling brand narratives.
• Strategic Thinker – Aligns content with brand strategy and organisational goals.
• Innovative Problem-Solver – Brings originality and fresh perspectives to content and campaigns.
• Collaborative Partner – Works effectively across teams and builds strong stakeholder relationships.
• Results-Oriented – Focuses on measurable outcomes and optimised content performance.
• Adaptability & Agility –…